Rachel Denham, founder of Sandringham Financial Partners – Darlington, explains why her business is backing the Poverty Hurts Appeal 22.

Rachel on her choice to support her local community foundation: “This is the grassroots help – for the people who live amongst us. And that’s what I love about it.

Rachel on local poverty: “How would you not be upset? How would you not be in tears?”

Poverty is becoming a harsh reality for more and more families and individuals across County Durham. The region now has the highest rate of child poverty anywhere in the UK, limiting the hopes and opportunities of thousands across the county who have so much to offer. Action is urgently needed.

With your support we can help fund lifelines for almost 32,000 local children and young people being hurt by poverty in all its forms.

That’s why we’re calling on the kindness of those who can, to help. Join a leading group of supporters who share your passion for fighting poverty and help us raise £1m to stop hardship hurting our communities.

To learn more about Poverty Hurts, please visit our Appeal page